Simply having that desire won’t solve the problem of an aging donor base… you actually need to take active steps to encourage younger people to give. That’s where the concept of a “monthly sustainer program” can help.
Why are so many ministries really poor at thanking their supporters, beyond the sending of a gift receipt? What would happen if your development team improved its appreciation methods?
Any honest assessment of the giving patterns to your church or faith-based organization make one thing very clear – we have a generational dilemma when it comes to faithful, generous support. Why is that and what can be done about it? That’s our focus on this edition of The Giving Series.
Following the release of the first three videos in the series, we invited you to share comments and questions. You did! So, here are our answers.